Yoga: Most Successful Product of Globalization?

yoga visual

*Note: The following is a guest post by Robert Hendriks, writing in behalf of

The rise of yoga can hardly be overlooked. Chances are that recently someone you’ve spoken to has mentioned regularly pinching himself in turns on a yoga mat. In our modern era, yoga is no longer just for hippies. Your grandmother, your neighbor, or your boss may belong to the ever-increasing worldwide and diverse group of people involved in improving their health on yoga mats. It can’t be called hype any longer. Since yoga pants, mats, and lessons are demanded by everyone from young professionals to retirees, there has been a true yoga industry emerging.

The Yoga Industry is Growing Fast

Yoga is the 4th fastest growing industry in USA. In the past 5 years, the amount of money that has been spent on yoga has risen 87%. According to the International Yoga Federation, there are 300 million people worldwide who are practicing yoga, and it is especially popular in Japan. Japan has a growth of 413% in those practicing yoga in the last 5 years.

Types of Yoga

There are different types of yoga. This gives you the opportunity to see which variety of yoga you prefer. Many celebrities practice yoga. George Clooney likes to practice ‘Bikram yoga’. Bikram yoga, or Hot yoga, is practiced in a room with an average temperature between 35-40 degrees Celsius. Madonna likes to practice ‘Ashtanga yoga’. Ashtanga is an active and dynamic form of yoga in which breathing is the guiding principle in a fixed sequence of postures. Besides these, and 50 other types of yoga, there is even more yoga, like: Doga: yoga with your dog, naked yoga and Acro Yoga.

Popularity of Yoga

In the last couple of years, the popularity of yoga has increased rapidly. Of course, celebrities are one of the reasons that have ensured the rise in yoga’s popularity. Then you have the yogi who is passionate about yoga and is encouraging friends or family members, not only in person but also through social media and impressive images. People love yoga because it have been proven to improve your health. And thanks to the development of technology, practicing yoga is widely facilitated and available. It can be done at home or even at work during your break through YouTube, on your laptop, or even your smartphone.

This following infographic from reveals the emergence of this industry of meditation and body control. It also identifies the participants and the driving forces behind the success. Yoga has become a “booming business”!

Facts About Yoga


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