On the World Wide Web, mattress resellers are a dime a dozen. You can’t surf very far without finding one reseller or another advertising various high quality mattresses for sale. The problem is that while there are many resellers selling products online, the actual manufacturers – of natural latex mattresses in particular – are actually quite rare. This means that most of the resellers are offering extremely similar mattresses for sale, which makes it much more difficult for consumers to make adequately informed decisions about the mattresses they’re buying. With so little differentiation in the marketplace, how do you know you’re getting the best latex mattress?