One of the primary reasons people put off replacing a mattress until well past its prime, despite being better educated about mattress life spans, is the fact that the traditional buying process is so uncomfortable. People don’t like going into stores and lying down on mattress after mattress to see what’s comfortable. It’s just not — comfortable. But, there are many more benefits (aside from personal comfort) to consider when it comes to buying a latex mattresses online rather than retail showrooms. The following are a few that really stand out.