The Federal Trade Commission exists to protect consumers from unfair or deceptive practices in marketing, without hampering legitimate marketing efforts. One area of marketing that’s needed additional oversight in recent years is marketing related to “green living” or environmentally friendly products.
In an effort to live greener lives, people around the world are turning to options such as organic foods, building materials, and even fibers, such as cotton. How fast is the organic fiber market growing? According to the Organic Trade Association, fiber sales grew 10.4 percent in 2009 to reach an impressive $521 million.