The “What’s it made of?” Initiative encourages consumers to ask retailers, what the products they sell are made of. This will encourage retailers to examine supply chains and manufacturing processes more carefully and manufacturers will be encouraged to reduce the use of harmful chemicals when they manufacture furnishings. Ultimately, it will enable retailers to sell more “sustainable” and “environmentally-safe” products.
Asking “What’s it made of?” is an important first step toward affecting real change in the way businesses, large and small, do the following:
The Sustainable Furnishings Council, a coalition of manufacturers, retailers and designers, dedicated to raising awareness of environmentally sustainable practices across the home furnishings industry, has joined with others, for the “What’s it made of?” Initiative.
Environmental sustainability is important to the Sustainable Furnishings Council members and to all who participate in the “What’s it made of?” Initiative.
Today’s consumers are health conscious. They purchase items that are made with natural and organic materials and products that are manufactured responsibly since they do not want to bring harmful chemicals into their homes. They are aware of the presence of chemicals in certain products they purchase, known to be harmful to their health and the planet, including:
It is important for retailers to learn about the materials used in the products they sell and the chemicals used in the manufacturing process, to keep their customers informed.
The Sustainable Furnishings Council is a coalition of businesses who design, sell, and manufacture furnishings, who have dedicated themselves to raising awareness about environmentally sustainable practices and they encourage other businesses to adopt them as well. They also help home furnishing businesses reduce their carbon footprint and raise awareness and standards, related to:
The Sustainable Furnishings Council encourages businesses in the industry to adopt Life Cycle Assessments, for analyzing the effect products have on the environment and human health. They even encourage businesses to develop verifiable chains of custody for tracking wood flow. The bottom line for the Sustainable Furnishings Council is simple: People, Planet, Profits – in that order.
The goals of the organization are four-fold:
The Sustainable Furnishings Council is truly an invaluable resource to consumers and furniture industry.
Consumers can look for businesses that are members of the Sustainable Furnishings Council, like PlushBeds, when buying furniture for your home and family. This will allow you to buy with confidence, knowing the products you buy are safe for your family and the planet.
To find other qualified Sustainable Furnishing Council member businesses or offer environmentally safe and eco-friendly furnishings, use SFC’s search tool.
The Sustainable Furnishing Council also offers extensive resources for those who want to learn more about waste reduction, recycling, reducing energy, health and environmental safety, awareness and truth-in-advertising and natural resource materials.
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