What is the \u201cWhat\u2019s It Made Of?\u201d Initiative?\r\nThe \u201cWhat\u2019s it made of?\u201d Initiative\u00a0encourages consumers to ask retailers, what the products they sell are made of. This will encourage retailers to examine supply chains and manufacturing processes more carefully and manufacturers will be encouraged to reduce the use of harmful chemicals when they manufacture furnishings. Ultimately, it will enable retailers to sell more "sustainable" and "environmentally-safe" products.\r\n\r\nAsking \u201cWhat\u2019s it made of?\u201d\u00a0is an important first step toward affecting real change in the way businesses, large and small, do the following:\r\n\r\n \tSource supplies\r\n \tManufacture products\r\n \tCreate and manage waste\r\n \tTreat people working for them\r\n \tCare for the communities where they operate\r\n \tSafeguard the planet\r\n \tOffer transparency concerning chemicals in the manufacturing of products\r\n\r\nWho Started The\u00a0\u201cWhat\u2019s It Made Of?\u201d Initiative?\r\nThe Sustainable Furnishings Council,\u00a0a\u00a0coalition of manufacturers, retailers and designers, dedicated to\u00a0raising awareness of environmentally sustainable practices across the home furnishings industry, has joined with others, for the\u00a0"What's it made of?"\u00a0Initiative.\r\n\r\nPartners include:\r\n\r\n \tSustainable Furnishings Council(SFC)\r\n \tAmerican Sustainable Business Council\r\n \tCenter for Environmental Health\r\n \tHealthy Materials Lab at Parsons School of Design\r\n\r\nEnvironmental sustainability is important to the Sustainable Furnishings Council members and to all who participate in the \u201cWhat\u2019s it made of?\u201d Initiative.\r\nHow Are Consumers and Retailers Involved?\r\nToday's consumers are health conscious. They purchase items that are made with natural and organic materials and products that are manufactured responsibly since they do not want to bring harmful chemicals into their homes. They are aware of the presence of chemicals in certain products they purchase, known to be harmful to their health and the planet, including:\r\n\r\n \tFlame retardant chemicals\r\n \tFluorinated stain treatments\r\n \tAntimicrobials\r\n \tVinyl\r\n \tVolatile organic compounds (VOCs)\r\n \tFormaldehyde\r\n\r\nIt is important for retailers to learn about the materials used in the products they sell and the chemicals used in the manufacturing process, to keep their customers informed.\r\nAbout the Sustainable Furnishings Council\r\nThe\u00a0Sustainable Furnishings Council\u00a0is a coalition of businesses who design, sell, and manufacture furnishings, who have dedicated themselves to raising awareness about environmentally sustainable practices and they encourage other businesses to adopt them as well.\u00a0They also help home furnishing businesses reduce their carbon footprint and raise\u00a0awareness and standards, related to:\r\n\r\n \tMinimizing carbon emissions.\r\n \tReducing pollutants.\r\n \tRemoving unsustainable materials from furniture supply chains.\r\n \tEliminating harmful chemical inputs from all furnishings products platforms.\r\n\r\nThe Sustainable Furnishings Council encourages businesses in the industry to adopt Life Cycle Assessments, for analyzing the effect products have on the environment and human health. They even encourage businesses to develop verifiable chains of custody for tracking wood flow. The bottom line for the Sustainable Furnishings Council is simple: People, Planet, Profits - in that order.\r\n\r\nThe goals of the organization are four-fold:\r\n\r\n \tRaising awareness concerning sustainability issues.\r\n \tAssisting businesses in the adoption of good practices for the planet and for people.\r\n \tServing as an informational resource to businesses in the industry and all who share its concerns about the planet and human health.\r\n \tProviding a symbol to consumers for certain standards of quality.\r\n\r\nThe Sustainable Furnishings Council is truly an invaluable resource to consumers and furniture industry.\r\nSustainable Furnishings Council Members\r\nConsumers can look for businesses that are members of the Sustainable Furnishings Council, like PlushBeds, when buying furniture for your home and family. This will allow you to buy with confidence, knowing the products you buy are safe for your family and the planet.\r\n\r\nTo find other qualified Sustainable Furnishing Council member businesses or offer environmentally safe and eco-friendly furnishings, use SFC\u2019s search tool.\r\n\r\nThe Sustainable Furnishing Council also offers extensive resources for those who want to learn more about waste reduction, recycling, reducing energy, health and environmental safety, awareness and truth-in-advertising and natural resource materials.\r\nLink to Us!\r\nIf you found this article useful, please copy and paste the following into the html code of your website or blog: Learn More About Going Green at the <a href"https:\/\/www.plushbeds.com\/blog\/green\/whats-it-made-of-initiative\/">PlushBeds Green Living Blog<\/a>.