Posted on by Amber Merton

Can a Blog Help with My Mattress Purchase Decision? - PlushBeds

Buying a mattress can be overwhelming because of the variety of mattresses available, both online and in brick and mortar stores, that promise a memorable sleep experience.

You can get confused by the mattress features, and wonder which bed would match your body type, sleeping position, and personal preference to help you get a good night's sleep.

You can get an idea of a mattress brand's overall quality by looking at their blogs.

Nowadays, when most mattress companies have websites displaying their products online, mattress blogs can be a powerful tool to showcase their product's uniqueness, and inform the customers how such products can improve their lifestyle.

A blog on a mattress company website must increase customer awareness of the mattresses, and assist the customer in every stage of the purchasing decision to get the right mattress.

Ways a Blog can Influence a Mattress Purchase Decision

Blogs created by mattress brands follow a four-point focus to build mattress awareness, educate buyers on mattress shopping, help them purchase the right mattress, and advocate how mattress quality can improve their sleep routine.

Here are the four stages through which a blog can help you get your perfect mattress.

1.  The Awareness Stage

This is the beginning stage of a mattress buyer's journey. At this point, the buyer feels dissatisfied with their current mattress. They begin to realize their pain points, and what they need in a new mattress to help resolve their sleep issues, or improve their sleep quality.

This is the first step when the buyer starts researching mattress options offered by mattress companies, and educates themselves on the available mattresses. It can be, and often is, the most involved stage.

If you are looking for a new mattress, here are some things you need to research in the awareness stage before you proceed to buy a mattress.

Mattress Types

Before you look at the mattresses offered by mattress companies to buy a perfect mattress, you need to learn about the different mattress types.

Mattresses can be broadly classified into the following types:

Latex Mattresses

Latex mattresses are made from natural latex, derived from rubber plants, and are great for eco-conscious and sensitive sleepers.

If you are an eco-friendly mattress customer, and do not mind paying a higher price to get high-quality comfort and support features, you need to consider a natural or organic latex mattress.

Organic Latex mattresses from premium brands like PlushBeds are all-foam mattresses made from certified natural and organic latex foam that offer highly breathable mattresses with luxurious comfort and support.

Memory Foam Mattresses

If you want superior comfort and support features in an all-foam mattress, without breaking the bank, consider investing in a memory foam mattress. Memory foam mattresses are highly popular foam beds made from polyurethane foam, offering excellent body contouring, pressure relief, and motion isolation features on a budget.

Memory foam mattresses can offer superior support and comfort at a better price than all natural latex foam beds. Such a mattress also offers better motion isolation and pressure relief features, helping you wake up refreshed and energized.

While traditional memory foam mattresses can trap body heat, making you sleep hot, getting a memory foam bed with cooling gel can release the trapped body heat, helping you sleep cool.

Hybrid Mattresses

If your current mattress is too firm or soft for you, and you want firmness with a balanced sleep surface, you can choose a hybrid mattress. Unlike a foam mattress, a hybrid bed has an all-foam comfort layer with a base layer made from steel coils. The softness of a foam bed is nicely balanced with sturdy steel coils that provide adequate supportive features.

Hybrid mattresses typically have a top foam layer made from high-quality latex with a supportive memory foam core, providing the right balance of comfort and support to take your sleep to the next level.

Innerspring Mattresses

If you want a new mattress that is affordable while providing you with strong support, you can consider an innerspring mattress.

Innerspring mattresses have a top foam layer with a base layer of sleep coils underneath to provide superior support. If you suffer from body aches, and want good pressure relief in your new mattress, you can invest in an innerspring mattress. Just keep in mind that innerspring mattresses typically don’t have the longevity that other mattress types, like latex mattresses, do.

Mattress Firmness

While researching a new mattress, you need to consider the firmness level you want in your mattress. If your current mattress is too firm or soft for you, causing pain and discomfort, and affecting your sleep quality, getting a bed based on your body weight can help resolve the issue.

For instance, for a heavier-weighted person or back and stomach sleepers, a good mattress would have a Firm or Medium-Firm thickness, preferably with a base layer of individually pocketed springs to support the body weight.

On the other hand, a lighter-weighted person or side sleeper can feel comfort and support by sleeping on a memory foam bed that provides an excellent snuggling feeling.

A hybrid bed can be an excellent option for combination sleepers, and those who change their sleep position during the night.

Sleeping Alone or with a Partner

If you share a bed with a partner, and both differ in your sleeping preferences, getting a split mattress can be a great decision. If your current mattress is satisfying for your partner, while it does not match your idea of a good mattress, a split mattress can help you get the firmness you want, allowing both of you to get a good night's sleep on the same bed.

Sleeping Position

Sleep positions play a significant role when buying a new mattress. For instance, if you are a side sleeper, you need to get a Medium mattress that aligns your body, preventing aches and pains. On the other hand, back and stomach sleepers would prefer a Medium-Firm bed that adequately supports their body while they get a good night's sleep.


While you might want the best quality mattress available on the market, mattress prices can be a significant factor in your new mattress purchase decision. While a natural latex foam mattress can be a pricey option, getting a memory foam bed can provide comfort on a budget.

Mattress Size

Although the mattress industry has standard mattress sizes like Full, Twin, King, and Queen sized mattresses, some brands offer customized mattress sizes, like Twin XL and Cal King. Decide on your preferred mattress size before buying your mattress.

Mattress Warranty and Exchange Policies

If the mattress store of your choice offers a warranty, you can be confident of the mattress's quality. Both brick and mortar stores and mattress brands selling online provide mattress warranties that can offer a replacement if the new mattress does not live up to its promise.

When buying a new mattress, look for a mattress store with a transparent mattress exchange policy. Most well-known mattress makers, whether brick and mortar or online, provide free mattress trials with easy return policies, helping you get a stress-free mattress purchase experience.

Sleep Trial

Purchasing a mattress that you’ll be sleeping on for more than a decade shouldn’t be a rushed decision. That’s why some mattress manufactures and retailers offer a sleep trial. It’s an important factor to consider as you navigate your new mattress purchase.


When shopping online for mattresses, make sure to consider shipping policies. Most mattress brands offer free shipping within the contiguous U.S., with easy return policies to simplify your mattress purchase.

2. The Consideration Stage

You can have the best idea about the type of beds a mattress brand offers by looking at their blogs. After going through the mattress website, and looking at the blogs, you can finally decide whether the mattress brand shares similar values, and if you can consider the brand to get your new mattress.

3. The Decision Making Stage

After looking at several mattress stores, and browsing online mattress brands, you need to seal the decision-making process by looking at the blogs on the brand's website. The blogs that provide solid details about their mattress's benefits will help you decide on your perfect mattress.

4. The Advocacy Stage

A highly-rated blog will not only inform you about the mattress brand's list of products, but it will also advocate the best ways to improve your sleep experience.

During the advocacy stage, the buyer starts to believe in the brand's products, and supports the use of such products by giving excellent consumer reviews, which can, in turn, boost the mattress company's sales.

Benefits of a Mattress Brand's Blog

Besides the obvious benefit of boosting mattress sales, and improving the brand's awareness in the minds of the buyers, a well-written blog can benefit consumers in the following ways.

Educates You About the Mattress Benefits

If you are researching mattresses to fine-tune your mattress purchase options, looking at the mattress brand's blogs can help you learn more about the benefits of the brand's mattresses, while building trust.

Mattress blogs showing customer reviews can help you know more about other customers’ experiences using the brand's products, helping you with your purchase decision.

For example, if you are considering buying one of PlushBed's high quality mattresses, browsing their blogs can help you get more information about the brand's popular beds, their quality, and customer reviews.

Here is a list of some of the popular blogs on the PlushBeds website that can aid you in your mattress purchase decision.

Offers Mattress Buyer Guides

If you are looking to buy a new mattress, but need clarification about what type of mattress would suit your sleeping position and improve your sleep quality, you can go through PlushBed's blog, highlighting their buyer guides.

Browsing the blogs below will help you decide between a latex mattress, and a memory foam bed. The blogs would also simplify your mattress purchase decision regarding what type of latex bed would help you sleep better.

Shows You the Best Mattresses for You

Not all mattresses are made the same. While getting a mattress, you need to learn more about the beds suitable for your sleeping position, body type, and body weight. Also, if you suffer from body pain, or are sensitive to toxins, you need mattresses that tackle those issues.

The blogs below help you identify the mattresses that can address your sleep concerns, helping you buy your perfect mattress.

Introduces You to New Products

While buying a mattress online can be an attractive option, getting information about the new beds offered by mattress brands can be challenging. To simplify your mattress purchase, PlushBeds provides blogs that showcases the new beds (and other products) available that can improve your sleep routine.

The below-mentioned blogs can educate you about the newer types of beds available, and provide information about how they can improve your lifestyle.

Provides Education on Sleep Science

Getting adequate sleep is one of the easiest ways to improve your overall health and well-being. If you have trouble sleeping, and want to improve your sleep quality, you can browse blogs, like the following on the PlushBeds website, that can highlight at least one factor that is making falling asleep difficult for you.

The blogs are written after considering several quantitative and qualitative methodologies adopted by sleep council research bodies to educate customers to improve their sleep routines.

Offer Eco-Friendly Articles

Besides product-related information, PlushBeds blogs also offer valuable information about topics that can build your awareness of adopting a more eco-friendly attitude towards life.

Blogs like the ones below help you build habits that promote a better environment, while buying products that enable you to avoid harmful toxins that can cause health concerns.

Highlights Awards Received

The best way to trust a mattress brand's claims is by witnessing the awards received for its products. Well-known mattress brands often get awarded by independent bodies that vouch for the product's quality, authenticity, and eco-friendliness, building the consumers' trust in the process.

Going through the blog below can make you aware of the award-winning mattresses the brand offers.

Informs You About Mattress Recycling Options

If you are an eco-conscious shopper, you would like to dispose of your current mattress responsibly while investing in a new mattress. The blog below can help you recycle your old mattress, or dispose of it responsibly, to avoid harming the environment.

Showcases the Best-Selling Beds on the Sidebar

Online mattress brands often showcase their most popular products on the sidebar of their blogs, to help customers locate their perfect mattress. That way, customers can easily click on the products, and carry on with the purchase.

Helps Customers Make Mattress Purchase Decisions with a Call to Action

Blogs not only help customers get better informed about the brand's products, but they also assist the customers in making better purchase decisions by providing a call to action in their blogs.

Assists with Mattress Purchase Using Direct Links to Mattresses

Mattress blogs usually have direct links to their products that allow customers to purchase the best-selling mattresses directly from the blogs.

How can PlushBeds Blogs Help You with Your Mattress Purchase?

PlushBeds is a premium online mattress brand that offers high-quality mattresses. If you are looking for eco-friendly certified latex mattresses, or want to try a cooling gel-infused memory foam bed, you need to consider the PlushBeds mattresses to improve your sleep experience.

PlushBeds also has a blog where you can get all the information you need about our award-winning mattresses. Besides updating our customers on our popular products, our mattress brand strives to educate you on health and wellness, and ways to get better sleep to improve your well-being.

Being an eco-conscious brand, all products from PlushBeds are eco-friendly, and use certified materials that provide luxurious comfort and support, while protecting the environment. The blog includes several articles promoting eco-friendly practices, and making consumers aware of healthy practices that can preserve the environment.

Five Traits of Truly Sustainable and Ethical Brands is one such blog that educates on the qualities that make a brand truly eco-friendly.

If you are looking for a mattresses that addresses your back and neck pain, or helps you sleep better with your partner, you can browse PlushBeds blogs relating to such topics. Also, you can get all information regarding the best mattress for your body weight and sleeping position, simply by going through the articles listed.

For instance, you can get information regarding The Best Mattress for the Elderly or The Best Mattress for Hot Sleepers by going through our blogs.


A brand blog can be an excellent resource for knowing more about a company and its products. Besides keeping you updated on their latest and most popular products, mattress company blogs can also highlight how you can adopt sustainable practices for a healthier sleep routine.

You can browse the blog topics to learn about the brand's values, and can decide whether you want to buy mattresses and other sleep products from the brand.

Head over to the PlushBeds Blog to read about a variety of topics relating to mattresses, mattress accessories, sustainability, sleep science, and so much more!

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