“What’s It Made Of?” Initiative
  • “What’s It Made Of?” Initiative

    Posted by Alex Wood

      What is the “What’s It Made Of?” Initiative? The “What’s it made of?” Initiative encourages consumers to ask retailers, what the products they sell are made of. This will encourage retailers to examine supply chains and manufacturing processes more carefully and manufacturers will be encouraged to reduce the use of harmful chemicals when they manufacture furnishings. Ultimately, it will enable retailers to sell more “sustainable” and “environmentally-safe” products. Asking “What’s it made of?” is an important...

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